The Indian Poverty and Human Development Monitoring Agency (PHDMA) has reimagined its data collection methods to cultivate a genuine understanding of the lives of the people behind the statistics. By gathering narratives and visual evidence, analyzing data, and unifying stakeholders, the agency is establishing a novel approach to human development.
Amidst the vast expanse of data that shapes the contemporary world, we can find ourselves ensnared in a labyrinth of dry numbers, charts, and graphs that depict a shared reality. Yet, behind the statistics pulses the essence of human experience, embodied in vivid stories, carrying within them achievements, challenges, and aspirations.
Across the globe, thousands of organizations and associations operate in the fields of human development, poverty alleviation, literacy promotion, violence prevention, and more. These institutions often arrive laden with preconceived notions constructed from figures, statistics, and ratios, as traditional methods of monitoring societal realities rely on quantitative data. While the latter can offer a snapshot of the scene or narrate a fragment of it, they often overlook the details and contexts in which individuals experience their daily lives.
Consequently, this data-driven approach can lead to the formulation of policies detached from the genuine needs and aspirations of the people they aim to assist. True impact, however, necessitates the adoption of different methods, perhaps more comprehensive or more attuned to people’s lived experiences.
In the Indian state of Odisha, the Poverty and Human Development Monitoring Agency is adopting a new approach to its work. This comes after 19 years of engagement in poverty reduction and the development of individuals and communities, characterized by a forward-thinking entity collaborating with a network of professionals, civil society organizations, and academic institutions.
These efforts have manifested in the agency’s “Project 2.0,” an innovative leap in monitoring and evaluation, shifting towards a narrative-based and people-centered approach that empowers individuals to share their experiences. Over a year, project teams embarked on intensive field visits across 26 districts in Odisha, directly engaging with local communities to understand their daily lives and lived realities, a departure from conventional methods based on statistical tables.
Recognizing that numbers alone lack value without stories, and stories lack impact without supporting numbers, the initiative established three specialized laboratories. The first, the “Narrative and Lived Reality Lab,” focuses on documenting people’s stories, highlighting their experiences, and narrating the challenges they face. The second, the “Storytelling and Visual Anthropology Lab,” utilizes photographs and videos to showcase human growth and the impact of government initiatives, leveraging the power of visual equations to convey information and ensure retention. The third, the “Data Sensing Lab,” analyzes global and national indicators while building a robust local data collection mechanism.
These laboratories collaborate to build a comprehensive understanding of poverty and the realities of human development, integrating with a precise, transparent, and information-rich monitoring system adopted by PHDMA. This ensures that the initiative’s output translates into actionable, verifiable, and measurable insights, leading to knowledge products that reflect grassroots transformation.
Furthermore, the project team employs an “ecosystem approach” to create change, consistently seeking to foster collaboration with various stakeholders, including intellectuals, researchers, and volunteers, to establish a decentralized and participatory monitoring and evaluation model capable of conveying the voices of marginalized communities and integrating them into the policymaking process.
The pioneering initiative encountered a series of challenges, such as the logistical difficulties of organizing intensive field visits across 26 districts, some of which are remote areas. It required significant time and extensive coordination from the team to ensure smooth movement, effective fieldwork, and sustained participation and responsiveness.
On another front, the project faced the challenge of resistance to change, a common occurrence in any endeavor to alter established practices across any field. Addressing this involved gradually introducing the new approach and engaging in continuous dialogue with stakeholders to demonstrate its value.
The third and most prominent challenge was data integration. Combining individual narratives and precise figures to paint a clear and compelling picture is not a simple process and necessitated the initiative’s deployment of advanced analytical capabilities to transform stories and data into actionable insights.
Perhaps the most significant aspect is that these efforts have translated into several important impacts, most notably enhancing policy insights and providing decision-makers with a richer understanding of communities, thereby leading to the design of more effective and targeted interventions.
The project has also contributed to the empowerment of local communities by listening to and documenting their experiences, fostering a sense of ownership and participation among citizens.
This work has built enhanced monitoring systems and established a robust framework for tracking progress and identifying gaps. It has also created greater awareness of the state’s development journey through visual and narrative documentation, attracting the attention of local and international stakeholders.
In this way, the Poverty and Human Development Monitoring Agency (PHDMA) has established itself as a political think tank capable of influencing the decision-making process and contributing to the achievement of sustainable development.
References:
• https://odishabytes.com/phdma-2-narrative-based-people-centric-monitoring-of-poverty-human-development/






